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jahan_n@rub.ac.bd

Department of Management


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Nusrat Jahan
Assistant Professor
Department of Management


Education Summary  
BBA (RU), MBA (RU), MPhil (Korea)

Research Interest  
Business analytics, Management of Technology, Management Information System, Business intelligence, Structural equation modeling, and big data analysis.
Level Institution Year
1. Master of Philosopy
Department of Business Administration
Jeonbuk National University, South korea 2019
2. MBA (Master of Business Administration)
Department of Management Studies
University of Rajshahi 2016
3. Bachelor of Business Administration (BBA)
Department of Management Studies
University of Rajshahi 2015
4. Higher Secondary Certificate (HSC)
Business Studies
New Govt. Degree College, Rajshshi 2009
5. Secondary School Certificate (SSC)
Business Studies
Agrani School and College, Rajshahi 2007

Administrative

Organization/Institute Position Duration
Rabindra University Chairman01/07/2023 to present

Academic

Organization/Institute Position Duration
Rabindra University Lecturer13/05/2019 to 13/05/2021
Rabindra University Assistant Professor13/05/2021 to present
Jeonbuk National University, Republic of Korea Research Assistant01/03/2017 to 22/02/2019

Published Papers

1 Participation Behavior in Social Networking Site Communities: An Empirical Study Based on Social Exchange and Social Capital Theory.

Published: 2020
2 Antecedents and consequences of self-disclosure in subjective well-being: Facebook case with a social support mediator.

Published: 2023
3 Effect of Social Presence on Behavioral Intention to Social Commerce Through Online Social Capital.

Published: 2023
4 Does Gratification Value Influence the Usage Intention of Facebook? A Multimodal Mediation Examination of Satisfaction and Habit.

Published: 2022
5 Social support for social commerce: An empirical study with trust as a mediator and culture as moderator.

Published: 2021
6 ffects of service justice, quality, social influence and corporate image on service satisfaction and customer loyalty: moderating effect of bank ownership.

Published: 2021
7 A multidimensional and hierarchical model of banking services and behavioral intentions of customers.

Published: 2021
8 New Normal and Business Sustainability in the Age of Global pandemic.

Published: 2021
9 A Mediation and Moderation Model of Social Support, Relationship Quality and Social Commerce Intention.

Published: 2020
10 Multiple mediating effects of the quality of and loyalty of banking services.

Published: 2020
11 Understanding online community participation behavior and perceived benefits: a social exchange theory perspective

Published: 2020
12 An empirical study on customer satisfaction: Mobile phone users in an emerging market.

Published: 2019
13 Can "Liking" Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective.

Published: 2019
14 Nexus of Electronic Word-Of-Mouth to Social Networking Sites: A Sustainable Chatter of New Digital Social Media.

Published: 2019
15 Motivations behind the Purchasing Decision of a Smart Phone.

Published: 2018
16 Origins of brand image, customer satisfaction, and loyalty toward telecommunication service: An emerging market perspective.

Published: 2018
17 The antecedents of word-of-mouth attitude in mobile advertising: an experimental study.

Published: 2018
18 Customer retention and telecommunications services in Bangladesh.

Published: 2017
19 Predicting continuance usage intention of mobile payment: an experimental study of Bangladeshi customers.

Published: 2018
20 Nexus between consumer satisfaction and purchase intention in mobile advertising

Published: 2023
21 Jahan, N., Hoque, S., Hossain, M.A., Hoon, J.S., Pipul, M.M.U.A. (2024). SNS citizenship behavior based on D&M information system success model and social capital theory: Mediating role of subjective well-being. Heliyon, 10, e29982.

Published: 2024
22 Jahan, N., Azam, M.S., Hossain, M.A. (2024). Examining the social networking sites users' benefits using DeLone and McLean Information System Success Model. Journal of Information Science Theory and Practice. Accepted.

Published: 2024
23 Jahan, N., Azam, M.S. Hossain, M.A. & Kim, M. (2024). An examination of knowledge sharing in social media based on Social Exchange and Uses and Gratification Theory. Educational Administration Theory and Practice. Accepted.

Published: 2024

Conference Papers

1 An analysis of knowledge sharing in social media based on social exchange and uses and gratification theory. 1st International Conference on the Art of Social Changes. Rabindra University Bangladesh.

Published: 2023
2 Nexus between Swift-guanxi and Purchase Decision in Livestreaming. International Conference on Technology, Business and Justice Towards Smart Bangladesh. Jatiya Kabi Kazi Nazrul Islam University.

Published: 2023
3 Knowledge Sharing in Social Media: A Study Based on Social Exchange and Uses and Gratifications Theory. Regional Conference on Marketing and International Business (RCMIB), North South University, Bangladesh, August 20, 2021.

Published: 2021
4 A comprehensive study on social commerce in social networking sites (SNSs). Management of Innovation and Sustainability: Vision 2041, IBA, University of Dhaka.

Published: 2020
5 A Cross-Cultural Study on Social Support for Social Commerce Intention: The Mediation Effect of Trust. 2020 Fall Online & Offline Conference. Jeonbuk National University, Korea.

Published: 2020
6 Participation behavior in social networking site communities: An empirical study based on social exchange and social capital theory. INSEARCH 2019: 6th International Integrative Research on Governance in Society, Business and Environment. BARD, Cumilla, B

Published: 2019
7 A multidimensional and hierarchical model of banking services and behavioral intentions of customers. 5th World Research Summit for Hospitality and Tourism, University of Central Florida, Rosen College of Hospitality Management, Orlando, Florida, USA

Published: 2019
8 Predicting social capital in multidimensional service quality theory: A Facebook perspective. 5th World Research Summit for Hospitality and Tourism, University of Central Florida, Rosen College of Hospitality Management, Orlando, Florida, USA.

Published: 2019

1. Principles and Practices of Accounting

This course will help the students gain skills at applying accounting principles and procedures to any business situations and develop the ability to identify and interpret financial data that will facilitate proper decision-making by users of accounting

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2. Micro Economics

This is the first course that undergraduates take in economics. It helps gain a solid foundation for economic analysis and thinking that would be required throughout the program and subsequent professional careers. At large this course will help the stude

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3. Bank Management

This course enables the students learn basic bank management techniques that include asset and liability management, liquidity and reserve management, credit analysis, loan pricing and off-balance-sheet banking. Regulatory issues of commercial banks are a

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4. Management Information Systems

The objective of this course is to help the students learn basic knowledge of the technology used in computer based information systems and understand the roles of IT and IS in decision making. This course will also help the students understand the compon

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5. Operations Management

The goal of this course is to provide the students with the knowledge of value creation process to be followed based on life cycle approach, different operational strategies including customization and mass production. This moreover helps the students lea

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5. Research Methodology

The objective of the course is to develop the students with research skills in business and management. They will learn to prepare research proposal, formulate research questions, and review the literature. They will also do sampling, data collection, and

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